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Beginner’s Guide to Web Analytics and Measurement
This article is great for people who are new to web analytics or have some interest in understanding it better. There serves as a complete beginner’s guide starting simply with what web analytics is. The article also covers what web measurement is, major players in the web analytics world and the tools available that enable people people to make informed decisions in web analytics.
Rating:
We are team MadHouse. A group of talented BCIT students studying Marketing Management. In lieu of a textbook for our EMarketing course we have created this blog to provide a valuable toolbox of online marketing knowledge that we all can access anytime, anywhere.
Each week, we will find and assess new resources related to the previous week’s lecture topic.
Each post in our annotated bibliography includes:
- A summary of the source
- Tags or categories for each link, PDF, video, presentation, podcast, etc
- A rating (The rating Key can be found below)
In case you were wondering an annotated bibliography is a list of key source material that includes a summary and evaluation, and is often used in academics and research.
Rating Key:
The sources are based on the following rating scale:
It’s So Awesome
Excellent source
New and innovative information
Up to date
Informative and helpful
It’s Pretty Good
Good source overall
Updated
Quite informative
It’s not too bad!
Somewhat relevant
Contains other information that isn’t pertinent to the topic
Somewhat outdated
It Kinda Sucks…
Subject matter not very relevant
Not insightful
No new thoughts or ideas
Not up to date
