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Beginner’s Guide to Web Analytics and Measurement
This article is great for people who are new to web analytics or have some interest in understanding it better. There serves as a complete beginner’s guide starting simply with what web analytics is. The article also covers what web measurement is, major players in the web analytics world and the tools available that enable people people to make informed decisions in web analytics.
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A slightly cheesy, yet informative infographic on Analytics. Enjoy!
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Who You Should Follow
Avinash Kaushik is the author of Web Analytics: An Hour A Day and Web Analytics 2.0. Since then Avinash has become known “as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.” You can follow his Twitter account (@avinash) for great advice and interesting articles on the subject.
Here is the link to his Twitter account: http://twitter.com/#!/avinash
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Basic Google Analytics for Marketers
This great articles takes you through the basics of Google Analytics. It explains what the essential tools are, and what they can do for you as a marketer.
Read the article here.
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Getting the right web analytics tool is only half the battle; the real focus of your web analytics program should be the people who work with it.
IMedia Connection
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This video describes a new web analytics software which provides features such as scheduled report deliveries, and allows you to measure ROI over several channels including e-mail and social media.
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Google Analytics: Real-Time
You may not learn too much about Google Analytics through this video, but you will get a good laugh. This YouTube video describes Google Analytics in ‘real-time’ using an example of a guy purchasing bread at the grocery store.
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Improve your Google Analytics: INFOGRAPHIC
Who doesn’t love a good infographic? This one includes tips and tricks on how to improve your google analytic set-up. Enjoy! We did!
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E-mail Marketing According to Jango Mail
Email marketing tips, tricks and news from a cutting edge e-mail marketing company (Twitter account). Includes press release links, and insight into how to optimize a call-of-action via email, how to reduce spam, and how to deliver a successful e-mail marketing campaign.
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Successful Email Marketing
This video describes how e-mail marketing can drive new sales revenue for a new organization. It also discusses ways of measuring success through e-mail marketing.
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We are team MadHouse. A group of talented BCIT students studying Marketing Management. In lieu of a textbook for our EMarketing course we have created this blog to provide a valuable toolbox of online marketing knowledge that we all can access anytime, anywhere.
Each week, we will find and assess new resources related to the previous week’s lecture topic.
Each post in our annotated bibliography includes:
- A summary of the source
- Tags or categories for each link, PDF, video, presentation, podcast, etc
- A rating (The rating Key can be found below)
In case you were wondering an annotated bibliography is a list of key source material that includes a summary and evaluation, and is often used in academics and research.
Rating Key:
The sources are based on the following rating scale:
It’s So Awesome
Excellent source
New and innovative information
Up to date
Informative and helpful
It’s Pretty Good
Good source overall
Updated
Quite informative
It’s not too bad!
Somewhat relevant
Contains other information that isn’t pertinent to the topic
Somewhat outdated
It Kinda Sucks…
Subject matter not very relevant
Not insightful
No new thoughts or ideas
Not up to date
