We are team MadHouse. A group of talented BCIT students studying Marketing Management. In lieu of a textbook for our EMarketing course we have created this blog to provide a valuable toolbox of online marketing knowledge that we all can access anytime, anywhere.
Each week, we will find and assess new resources related to the previous week’s lecture topic.
Each post in our annotated bibliography includes:
- A summary of the source
- Tags or categories for each link, PDF, video, presentation, podcast, etc
- A rating (The rating Key can be found below)
In case you were wondering an annotated bibliography is a list of key source material that includes a summary and evaluation, and is often used in academics and research.
The sources are based on the following rating scale:
It’s So Awesome
New and innovative information
Up to date
Informative and helpful
It’s Pretty Good
Good source overall
It’s not too bad!
Contains other information that isn’t pertinent to the topic
It Kinda Sucks…
Subject matter not very relevant
No new thoughts or ideas
Not up to date
This article is great for people who are new to web analytics or have some interest in understanding it better. There serves as a complete beginner’s guide starting simply with what web analytics is. The article also covers what web measurement is, major players in the web analytics world and the tools available that enable people people to make informed decisions in web analytics.
Avinash Kaushik is the author of Web Analytics: An Hour A Day and Web Analytics 2.0. Since then Avinash has become known “as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.” You can follow his Twitter account (@avinash) for great advice and interesting articles on the subject.
You may not learn too much about Google Analytics through this video, but you will get a good laugh. This YouTube video describes Google Analytics in ‘real-time’ using an example of a guy purchasing bread at the grocery store.
Email marketing tips, tricks and news from a cutting edge e-mail marketing company (Twitter account). Includes press release links, and insight into how to optimize a call-of-action via email, how to reduce spam, and how to deliver a successful e-mail marketing campaign.